The Rainforest Alliance and UTZ joined forces in 2018. The newly designed Rainforest Alliance certification seal is part of the new brand identity of the merged organization. The UTZ label, as well as the legacy Rainforest Alliance Certified™ seal are gradually being phased out and replaced by the new Rainforest Alliance certification seal. This will take some time and means that you will likely see the three marks co-exist in the market. Although they look different, they are all part of one family, the Rainforest Alliance.
All three marks stand for farmers and companies working towards a world where people and nature thrive in harmony. The new Rainforest Alliance seal, represents the next step in sustainability. It shows that farmers, foresters and companies are committed to never stop getting better at what we do. We want to be transparent about our progress, and we share the responsibility to reach this mission.