Wie funktioniert der faire Handel?
The liberalisation of the government marketing monopoly for cocoa in Ghana in 1991, paved the way for private traders and co-operatives to sell cocoa beans on their own. In 1993, farmers from Kumasi founded the Kuapa Kokoo Union (Kuapa Kokoo = good cocoa). This co-operative was the first association independent from the government that dealt with the joint marketing of cocoa. By 1999, the organisation already had 30,000 members – mostly cocoa growing small farmers.

Today, the largest part of Ghana´s cocoa export is still handled by the government Cocoa Marketing Board. Exports of Fair Trade follow special criteria. Guaranteed minimum prices help in reducing the dependence on the considerable variations of the price of the world market.

The additional revenues serve to improve many of the farmers´ social conditions, especially the promotion of education. The trust of the consumers is vitally important for the turnover of the more expensive fairly traded products. The international FairTrade labelling organisations carry out regular checks to prevent the improper use of Fair Trade funds.

The Weinrich chocolate factory produces chocolates from fairly traded cocoa beans, thus contributing in improving the standard of living in Ghana and other developing countries.

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